Whoever said that the internet changed everything certainly wasn’t kidding. Huge media corporations are scrambling just to survive, because billions of advertising dollars have been diverted away from TV networks, radio stations, as well as magazines and newspapers. Even the Yellow Pages is losing its business to search engine marketing.
Can you even recall the last time you were searching for a business to purchase a product or service from, and you consulted the Yellow Pages? How about Google? Do you remember ever going to Google for that kind of information? If you are like the majority of individuals, you can not remember when you used that phone book, but you probably use search engines many times a day.
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